First thing first what is Linkedin? How does it work? and how can you benefit from LinkedIn?
Linkedin is a social media platform just like Facebook, Instagram & Twitter but in a professional manner. Professional as in you will only see the business related post on LinkedIn, moreover, on another platform you can see every kind of post and promotion. Mostly Linkedin is used by an organization in order to hire a potential client or by normal people who want to get hired for a specific post in an organization. Nowadays the staff hiring game has upped a notch due to modern technology no one has to queue in a line in order to take the interview for a specific job. You can just simply add your qualifications, your certificates with your experience in a related field and your CV or Resume on LinkedIn to get hired.
How Does Linkedin Work?
LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. You can access LinkedIn from a desktop, LinkedIn mobile app, or mobile web experience. A complete LinkedIn profile can help you connect with opportunities by showcasing your unique professional story through experience, skills, and education.
Linkedin works similarly to Facebook, as you can place a post, chat with people, and add people or follow people on LinkedIn as well. Linkedin helps you to find a job if you are searching for one or can help a business or organization to find a potential client for hiring. Many freelancers are also available on LinkedIn to help you grow your business with the limited resources possible. The algorithm of LinkedIn helps an individual as well as an organization to find a related job or a person for a specific job.
You can like and comment on posts and articles on LinkedIn. You can create or join LinkedIn Groups to connect and grow with members who share your interests, experiences, or aspirations. You can also use a set of lightweight expressions called LinkedIn reactions, to easily communicate with your network.
The posts on LinkedIn can always be helpful for you as most people and companies only post about how their businesses are doing or an opportunity to get hired for an individual. Besides all the processes of getting hired or searching for an individual, LinkedIn also gives digital reading and learning courses with certificates that can be helpful for you in the near future while searching for a job.
How can you benefit from Linkedin?
There are many benefits of using Linkedin. Some of them are listed as;
- Establish yourself as a knowledgeable professional
- Find informative and helpful post
- Recruiters use it
- Build your brand
- Job searching
- Demonstrate your credibility
- Network. Linkedin allows you to build a virtual network of contacts
- Research companies
- Information hub
- Join a group that provides support
Actionable ways to optimize your Linkedin profile
These days, you want to create a LinkedIn profile that will get praise on the web. A profile that will get recruiters to dial your number. A profile that will clog your profile with thousands of InMail messages.
If you hope to be on someone’s radar, you’ll have to optimize your presence. The platform offers many overlooked ways to be more discoverable in search results and promote your expertise.
Some of the ways to optimize your Linkedin profile are listed below;
- Write a proper summary
- Headlines and profile images matter the most
- Use the post-publishing feature
- Add skills to get endorsements & recommendations
- Highlight your achievements
- Join relevant groups
- Post regular updates
- Incorporate branding
Conclusion
Finding a suitable job/work is a tough game. There are so many articles, infographics, and social media posts out there, it’s easy to get lost in the crowd. If you want your articles to shine through, you have to do more than post and pray.
Follow the above steps to optimize your Linkedin profile and keep on posting every day related to your skills on Linkedin.
