Digital Marketing

Marketing is about connecting with the audience in the right place at the right time. In today’s world, the internet has helped a lot to market products. Most audiences nowadays are spending the majority of their time on the internet so it’s easy just to place your product online.

Enter Digital Marketing: Any form of marketing that exists online.

What is Digital Marketing?

The use of digital channels to market products and services in order to reach consumers is known as digital marketing. Digital Marketing includes email, social media, web-based advertising, and text and multimedia messages as a marketing channel.

There is a theory of digital marketing naming the 7 P’s of marketing. These are; Product, Price, Promotion, Place, people, Packing, and Process.

What does a Digital Marketer do?

The prime job of a digital marketer is to drive brand awareness and lead generation through digital channels, which means digital marketer spend their days creating blog posts, image posts, video posts, and many more. And also updating content, monitoring or handling social interactions and campaigns, or performing other work in order to boost the company’s production. However, what a digital marketer does daily can depend greatly on the organization and the product or service they market.

How does Digital Marketing work?

Digital Marketing works by advertising products through digital channels or platforms like social media, email, websites, or search engines. As people nowadays surf the internet to find suitable content or their points of interest. It’s likely easier to display your products online than to have a physical store.

There are 5 stages of Digital Marketing;

Phase 1: Setting Up and Laying Down Your Digital Marketing Strategy

Phase 2: Implementation and Traction

Phase 3: Conversion and Expansion

Phase 4: Understanding Client Desires

Phase 5: Re-plan and Research

In order to utilize the digital marketing platform perfectly, an individual should be research-oriented. In developing a perfect business in digital marketing an individual should research how the platform works and how your product would be displayed on top of the search engines.

The importance of Digital Marketing in today’s world.

Digital Marketing is extremely important in today’s time and age. It helps focus on targeted audiences with a global reach, unlike the traditional method which is far more time-consuming and is not as efficient as it should be. Using traditional marketing causes less revenue with high investment, unlike digital marketing which causes high revenue with less investment.

Nowadays where everyone has a smartphone and internet access, it’s easy to promote your brand or a product through the internet. With digital marketing, not only can you reach the targeted audience but also increase the potential sales of the business. The truth is that a business that doesn’t spend on digital marketing today will never be able to get public approval. If not for digital marketing, many businesses would have never been known to this world.

Some tools used by Digital marketers.

There are many tools that Digital Marketers use. Here are some tools by strategy;

1. Social Media Marketing Tools
2. Email Marketing Tools
3. SEO (Search Engine Optimization) Tools
4. Conversion Optimizations Tools
5. Lead Enrichment Tools
6. Landing page and lead capture Tools
7. Graphic Creation Tools

Here are some digital marketing tools used in 2023;

• MailChimp.
• Google Analytics.
• Google Ads.
• Canva Business.
• Trello.
• Slack.
• Yoast SEO.
• Survey Anyplace

And many more. There are new tools coming every day which is making the life of a digital marketer really easy.

Ready to try Digital Marketing, now what?

After knowing about digital marketing and getting the certification in digital marketing. We can now start to run our own marketing strategy.

What Can I Do if I Know Digital Marketing?

1. Start your own website
2. Get a Google Ads certification
3. Master Facebook ads Advertising
4. Become an Expert in Google Analytics
5. Get a Digital Marketing Job as a Freelancer

Digital marketing is not so hard to learn and is also one of the important things to be known in today’s world.